The ability to seamlessly converge several devices together. Using UC mobility applications now allow the user to have powerful business features like status indication, presence information, directory lookup, call monitoring, call logging and more, all available on a mobile phone.
Running a business phone application on the mobile device and enforcing a business usage protocol, saying all business calls are made from the application as opposed to the native cellular interface, all call records are now available to the business manager for reporting and training purposes.
By running the softphone application on your phone, customers reach you on your mobile device using your standard business number, and when you call customers or business associates from your mobile device, they see only your business phone number, as opposed to your personal mobile phone number. You now can use your personal phone in a work application without publishing your mobile number to the world, allowing you to have a level of separation between work and personal communication, and preserve your privacy.
In a fixed mobile convergence world, you can take the call in the office, then press a button on the desk phone to seamlessly transfer the call to your mobile application. The customer never knows the transfer happened. When you arrive home after picking up your child from soccer, you press a button on the mobile app and again seamlessly transfer the call to your home line without the customer ever knowing. It’s a beautiful thing.